“It is our duty to concentrate all our influence to make popular that which is sound and good, and unpopular that which is unsound.”

– Joseph Smith Jr.

“The effect of any writing on the public mind is mathematically measurable by its depth of thought. How much water does it draw? If it awaken you to think, if it lift you from your feet with the great voice of eloquence, then the effect is to be wide, slow, permanent, over the minds of men. If the pages instruct you not, they will die like flies in the hour. The way to speak and write that shall not go out of fashion is to speak and write sincerely. That statement only is fit to be made public which you have come at in attempting to satisfy in your own curiosity.”

– Ralph Waldo Emerson

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